The race to find TV’s new currency
Measurement providers offer alternatives during this year’s upfront.
Meet our 2023 Women of Distinction honoree: Cara Lewis, Dentsu Media US
The chief investment officer explains why her mother is her greatest role model and how to deal with burnout.
The impact of representation in PR: Why it matters
Despite not being a high-visibility industry, diversity is just as important in PR as in other parts of society.
Empathy and culture: The keys to successful M&A
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
Independent creative chiefs on turning attention into sales
How do creatives - wherever in the world - address the new client imperative to produce ideas that do more than get noticed?
Misty Locke joins Direct Digital Holdings’ board of directors
The former global CMO for Dentsu Media takes on this role at the Black-owned ad tech group.
How personification helped French giant Bouygues Telecom promote its Sustainable Smartphone program
The campaign leveraged personas to identify audience interests, which helped lead to results above market standards.
From following marketing trends to creating them — a digital, mobile-led future is already emerging in APAC
Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.
The rise of the micro-influencer: Your employees
Brands need to do more than simply mark Black history month each year. This is their opportunity to create change — and change starts from within.
Finding a better way to grow in a downturn
How to adapt to falling consumer sentiment and deliver growth.
Culture's changed. Has your marketing?
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens.Here’s how to understand, connect with and align your brand values to digital natives.
Game on: Adapting gaming campaigns into brands’ metaverse experiences
Virtual worlds offer brands an opportunity to engage more deeply and continuously with their audience
Panelists explain what Web3 and the metaverse really are
The first panel at Campaign US’ recent Tech Talks event delved into these new technologies and how brands can use them.
When human emotion unlocks the power of marketers’ data
The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have
Meet the Amazon Ads Partner Awards Winners 2022
Welcome to the winners’ stage for the Amazon Ads Partner Awards 2022! From bold innovation to striking creativity, these awards recognize Amazon Ads partners that bring their clients’ campaigns to life, while driving performance and growth.
The future is now and personified advertising is a slam dunk
A conversation on how advertisers can win today and in the future.
The power of humor in business
Steve Cody can discuss the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging.
Podcast: Roku and Jägermeister launch 'The Lesbian Bar Project'
Roku Brand Studio and Mast-Jägermeister US leaders discuss The Lesbian Bar Project, which spotlights lesbian bars and the communities they serve across the U.S.
Seven steps to demystifying the metaverse
The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default
Campaign Chemistry: Mediahub global CEO John Moore
Moore chats about Mediahub’s evolution, how the agency is attracting hard-to-find media talent and shares his views on pitching.
Agency-client communication sucks. Here’s how to change it
Industry leaders chime in on the most important communications issue in advertising
Meet the 40 Over 40 honoree: The David Agency's Fernando Musa
The founder and CEO proselytizes the value of a great idea and acknowledges his "brutally honest and transparent" leadership style.
Meet the 40 Over 40 honoree: Wunderman Thompson’s Jason Carmel
The global lead, creative data group discusses working with ‘broken geniuses’ and what he’s most passionate about changing in the industry.
Meet the 40 Over 40 honoree: North’s Rebecca Armstrong
The CEO and cofounder discusses the advice she’d give to her younger self and the mentors who helped her succeed.
Resetting the Client-Agency Relationship
Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.
Amazon Ads Partner Awards finalists revealed
Winners will be named at the Amazon Ads Partner Awards Gala in New York next month
Five areas to improve client-agency relationships
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
Elevating marketing success with app insights data
Armed with app insights, marketers can move beyond basic acquisition efforts to leverage media and promotions to drive people back to their apps.
The tech behind the spatial web
Creating value for consumers and brands in the next area of the internet
Future State: Navigating the Consumer Experience In a 3.0 Future
Facilitating authentic brand experiences in the metaverse.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.register free