Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.
Like other media companies at the Newfronts, the music video network touted its existing portfolio of FAST channels, while focusing on expansion.
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.
The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.
EXCLUSIVE: Independent agency 22Squared will drive social engagement during celebratory times of the year.
The materials coincide with International Transgender Day of Visibility on Friday.
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.
TikTok’s head of policy comms for the Americas clarified points made by CEO Shou Zi Chew during Thursday’s hearing.
Allyson Witherspoon discusses filling real-time advertising needs with a nascent format.
The Reels Play bonus program was a primary way creators could monetize short video content on Instagram.
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
The ‘Bold Glamour’ filter has been used more than 15 million times on the app.
Kids will now have an automatic time limit of one hour on TikTok and they’ll need to put in a passcode in order to keep scrolling.
He steps in to lead the gaming media company as prior CEO Adrian Montgomery becomes chair.
The Back to News initiative will steer clients toward investing in vetted quality news content through a partnership with global nonprofit Internews.
EXCLUSIVE: Fluency will provide brands with solutions for reaching young, diverse audiences through audio.
The social network is permitting CBD and THC products to run ads under an updated policy, provided they meet certain requirements.
With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.
Agency network has also updated its carbon measurement methodology, which it hopes will become an industry standard.
EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019.