Content from our thought leader

Mariah Cooper

Associate editor

Associate editor covering creativity, diversity & inclusion, influencers, media and more.

Find more of Mariah's articles here.

Clip art of diverse business professionals talking.

Movers & Shakers: Talkspace, The Container Store, Natural Light, Duolingo and more

This week’s agency news, people on the move and brand buzz.

Young girl drinking from Liquid Death water can at a kids' party

Ad of the week: Liquid Death’s ‘Kids hydrating at a party’

Kids chug tallboys of water in the irreverent brand’s latest campaign.

Painting of faces with logos of Allstate Foundation, VoxCreative, and Hello Sunshine

Vox Creative pushes financial abuse awareness into the spotlight

The brand studio partnered with the Allstate Foundation and Hello Sunshine on an online resource hub, anchored by domestic violence survivors’ stories.

Alexis Kerr, vice president, Mahogany

How Hallmark’s Mahogany transformed into a lifestyle brand

The greeting card brand launched lifestyle platform to give Black women a safe space to connect.

MTN Dew's Puppy Monkey Baby ad

MTN Dew brings Puppy Monkey Baby out of retirement in campaign starring Charlie Day

The satirical campaign pokes fun at bland advertising.

Clip art of diverse business professionals talking.

Movers & Shakers: Facebook, Kohl’s, Popeyes, Playboy and more

This week’s agency news, people on the move and brand buzz.

CarLotz spoofs awkward parent-child puberty talks

A mom teaches her daughter about the used car marketplace in Arts & Letters Creative Co.'s ad.

Kids chug Liquid Death tallboys in Super Bowl spot

The ad also features a pregnant woman drinking a Liquid Death can of water.

Drew Barrymore pals around with chicken BFF for Quorn

Barrymore is the vegan product's first-ever 'chief mom officer.'

Ryan Reynolds' Mint Mobile recycles old ad for Super Bowl

The wireless company saved marketing dollars by flipping the spot upside down and adding a voice-over.

Coinbase's viral Super Bowl QR code ad

The most talked about Super Bowl ads of 2022

Campaign US rounded up Twitter’s top trending ads from the Big Game.

Kia's robot dog super bowl commercial

Campaign US’ Super Bowl bracket winner: Kia’s ‘Robo Dog’

David&Goliath’s spot stars an adorable robotic pup searching for his owner.

A sloth holding a bag of  Flamin' Hot Doritos in Frito-Lay’s 2022 Super Bowl ad.

Inside Frito-Lay’s 2022 Super Bowl campaign strategy

The snack food company banked on humor, music and star power for Lay’s and Flamin’ Hot Cheetos and Doritos.

Clip art of diverse business professionals talking.

Movers & Shakers: Spirit Airlines, DoorDash, Truly, Jimmy John’s and more

This week’s agency news, people on the move and brand buzz.

Arnold Schwarzenegger, Salma Hayek play retired Greek gods in BMW's Super Bowl ad

Zeus and Hera relocate from Mount Olympus to Palm Springs, Calif.

Andy Richter is Julius Caesar for Avocados From Mexico's Super Bowl ad

The comedian attends a tailgate party at the iconic Colosseum.

BYJU’S FutureSchool animation showing cartoon kid astronaut

BYJU’S FutureSchool inspires young space explorers to take on the universe

The spot, ‘If I Had a Satellite,’ introduces the online learning platform’s ‘Code A Satellite’ program.

Kia's 'Robo Dog' becomes man's best friend

The Super Bowl spot, created by David&Goliath, features Kia's EV6 vehicle.

Smiling woman in underwear displaying body confidence concept

Shapermint wants you to ‘Step into Self-Love’ in new campaign

The shapewear company’s unedited photo campaign celebrates body positivity.

CRITEO ad with word mark

Why ad tech company Criteo is buying a Super Bowl ad

The spot imagines the open web’s future with utopian — and dystopian — possibilities.


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