The e-commerce giant continues to ‘buck wider advertising trends.’
Or is this newish metric just another shiny object?
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
Movies like Air and Super Mario Bros. move the needle.
Advertising, grocery and healthcare are among the highlights.
Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.
Zenith and The Community also had a big Q4.