Latest news

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Twitch CMO Rachel Delphin on stability, AI and non-gaming streams

Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.

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Meet Gamer Jack: Jack in the Box hires head Twitch creator

Fans will get mystery boxes as part of the celebration.

Two hands make a heart shape, with an illustrated heart in between.

McDonald’s celebrates 40 years of McNuggets in new campaign

Integrated campaign was devised by Leo Burnett.

Screenshot from Meta's campaign creative showing Instagram teen safety feature

Meta ad highlights Instagram's teen supervision tools for parents

Spot was created by Rattling Stick.

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Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline

The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.

Korean band Blackpink performs on stage

Are celebrities overused in advertising?

The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?

Image of the doctors working with Stand Up to Cancer.

It’s All in the Why: Inside Stand Up to Cancer’s latest PSAs

The ads star scientists and doctors who work with the group.

Stock art of teens using their phones

Acuvue wants Gen Z to put down their screens for Mental Health Awareness Month

The Where Vision Meets Sight effort aims to boost both eye health and mental wellness.

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Campaign US’ inaugural Salary Survey is now open

The survey aims to paint a picture of salaries, job satisfaction and more across the advertising, marketing and media sectors.

Kevin McGurn, president of sales and distribution presents at the Newfronts

Newfronts 2023: Vevo unveils interactive ads and in-house branded content studio

Like other media companies at the Newfronts, the music video network touted its existing portfolio of FAST channels, while focusing on expansion.

Agency news

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Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more

This week’s agency news, people on the move and brand buzz.

Campaign Chemistry

Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira

Pereira talks about his journey as an independent agency owner on the eve of its 15th anniversary and how the agency is evolving and embracing AI.

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Johannes Leonardo shakes up leadership team, scrapping CCO role

EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in search of growth.

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GroupM forms commerce unit under Nexus performance hub

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

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Scholl hires media agency to attract younger audience

Footcare brand believes there is an opportunity for growth among younger consumers.

Brand news

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Study: CMOs at top brands have shorter tenures — but they’re rising to bigger roles

The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.

A boycott Bud Light sign

‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations

The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s video.

Promotional graphic for the Jägermeister and G2 Esports partnership, depicting G2 esports players standing in front of fridges containing Jägermeister products

Jägermeister targets gaming audience with G2 Esports partnership

To celebrate the tie-up, the spirits and esports brands are holding a party in London on 12 May.

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Reddit partners with Givsly to reduce marketing waste

Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swag and instead donate to a non-profit.

Promotional screenshot for Clarks' upcoming metaverse concert, depicting a virtual version of artist Fireboy DML

Clarks to showcase Afrobeats talent with metaverse concert experience

The shoe brand has partnered Empire Records to launch the immersive campaign.

Creative news

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The Writers Guild takes on AI as concerns grow among writers

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Maison Pixel underwear ad

This underwear doubles as a screen to encourage sex while streaming

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

Collage of Tubi shows

Tubi unveils satirical short films about advertisers ahead of Upfronts

The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.

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AI generated ads spark debate on social media

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Words reading "curable"

Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary

Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.

Media news

Headshot of Alex Underwood, global head of agency partnerships at Reddit

The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit

Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit culture, the future of its agency partnerships and his quest to deepen advertisers’ understanding of the platform.

Image of a woman using a smartphone in the subway.

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

Male and female friends watching soccer match on TV at home

Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences

Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.

Vice logo in glowing letters

Why has Vice not found the right support from advertisers?

Media investors cited brand safety concerns and a lack of USP.

Snapchat logo displayed on a phone screen on top of a laptop keyboard

Snap revenue falls 7% in Q1

The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.

App icons of Facebook, Messenger, Instagram, WhatsApp, and Oculus VR are displayed on a smartphone screen with a Meta logo in the background.

Meta restores revenue growth as newer ad formats show promise

Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.

The dancing California Raisins on stage in 1988

California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram.

Multiple YouTube logos stacked on top of one another on a smartphone screen

YouTube’s ad revenue decline continued into Q1

Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.

Headshot of Andrew Meaden

Simplification, responsibility, automation: GroupM’s approach to a changing market

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

View of BuzzFeed offices in the Hollywood neighborhood

BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.

Movers & Shakers

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Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Wavemaker, Mother LA, NFL, Postmates and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Disney, MullenLowe, Fanta and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Clif Bar, Busch Light, Ogilvy, TBWA and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: WPP, Snap, AB-InBev and more

This week’s agency news, people on the move and brand buzz.

Tech news

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate
Stock art of Bluesky in the iOS market

4 things for PR pros to know about Bluesky

Chaos, pure chaos, and three other things.

Official promotional image of new "First Story" advertising feature from Snapchat

Snap introduces new ad solutions after fall in Q1 earnings

Louis Vuitton and Warner Bros are the brand’s first partners to run non-skippable ads.

AI generated deepfake showing Simon Cowell and Elvis

Deepfake production house Metaphysic taps academics for AI advisory board

The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.

Hand holding smart phone with Amazon logo on screen

Amazon Q1 results beat estimates with growth from advertising business

Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Technical issue causes major ad overspend on Facebook

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Daniel Ek, CEO of Swedish music streaming service Spotify

Spotify CEO addresses ‘very complex’ AI-generated music debate

Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.

Graphic featuring System1's official logo and a headshot of non-executive chairman Rupert Howell

Rupert Howell wins System1 boardroom tussle after ousting attempt

Both Howell and founder John Kearon will remain in their posts following a shareholder vote.

Smart phone displaying YouTube logo

YouTube tightens approach to eating disorder-related content

YouTube announced this week it would implement a revised approach to prevent eating disorder-related content on the site from fueling harmful misinformation.

Image showing a Netflix remote control button

Netflix subscriber satisfaction falls by 9% as other services post growth

Subscribers are looking to save money amid a post-Christmas 'subscription cull'.

Reader polls

Sundance Film Festival marquee

Poll: Are you going to Sundance?

CMOs and brands such as White Claw and Acura are lining up for the film festival in Park City, Utah as the worlds of brand and entertainment intersect.

Source: Getty Images.

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Twitter logo cutout revealing Twitter Blue official Twitter account handle

Should brands pay for Twitter Blue?

Brands weigh the $8 price tag as Twitter faces ongoing backlash under Musk.

SoFi stadium, photo

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

SoFi stadium, photo

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Businessperson commuting carrying briefcase and covid-19 facemask.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

Woman working on office laptop.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Protesters outside the entrance to the COP26 summit on November 1, 2021 in Glasgow, United Kingdom. (Credit: Getty)

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.


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