Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more

This week’s agency news, people on the move and brand buzz.

Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira

Pereira talks about his journey as an independent agency owner on the eve of its 15th anniversary and how the agency is evolving and embracing AI.

Johannes Leonardo shakes up leadership team, scrapping CCO role

EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in search of growth.

GroupM forms commerce unit under Nexus performance hub

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

Scholl hires media agency to attract younger audience

Footcare brand believes there is an opportunity for growth among younger consumers.

Study: CMOs at top brands have shorter tenures — but they’re rising to bigger roles

The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.

‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations

The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s video.

Jägermeister targets gaming audience with G2 Esports partnership

To celebrate the tie-up, the spirits and esports brands are holding a party in London on 12 May.

Reddit partners with Givsly to reduce marketing waste

Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swag and instead donate to a non-profit.

Clarks to showcase Afrobeats talent with metaverse concert experience

The shoe brand has partnered Empire Records to launch the immersive campaign.

The Writers Guild takes on AI as concerns grow among writers

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

This underwear doubles as a screen to encourage sex while streaming

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

Tubi unveils satirical short films about advertisers ahead of Upfronts

The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.

AI generated ads spark debate on social media

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary

Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.

The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit

Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit culture, the future of its agency partnerships and his quest to deepen advertisers’ understanding of the platform.

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences

Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.

Why has Vice not found the right support from advertisers?

Media investors cited brand safety concerns and a lack of USP.

Snap revenue falls 7% in Q1

The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.

Meta restores revenue growth as newer ad formats show promise

Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.

California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram.

YouTube’s ad revenue decline continued into Q1

Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.

Simplification, responsibility, automation: GroupM’s approach to a changing market

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.

Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more

This week’s agency news, people on the move and brand buzz.

Movers & Shakers: Wavemaker, Mother LA, NFL, Postmates and more

This week’s agency news, people on the move and brand buzz.

Movers & Shakers: Disney, MullenLowe, Fanta and more

This week’s agency news, people on the move and brand buzz.

Movers & Shakers: Clif Bar, Busch Light, Ogilvy, TBWA and more

This week’s agency news, people on the move and brand buzz.

Movers & Shakers: WPP, Snap, AB-InBev and more

This week’s agency news, people on the move and brand buzz.

‘First’ ad slots dominate Newfronts

4 things for PR pros to know about Bluesky

Chaos, pure chaos, and three other things.

Snap introduces new ad solutions after fall in Q1 earnings

Louis Vuitton and Warner Bros are the brand’s first partners to run non-skippable ads.

Deepfake production house Metaphysic taps academics for AI advisory board

The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.

Amazon Q1 results beat estimates with growth from advertising business

Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.

Technical issue causes major ad overspend on Facebook

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Spotify CEO addresses ‘very complex’ AI-generated music debate

Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.

Rupert Howell wins System1 boardroom tussle after ousting attempt

Both Howell and founder John Kearon will remain in their posts following a shareholder vote.

YouTube tightens approach to eating disorder-related content

YouTube announced this week it would implement a revised approach to prevent eating disorder-related content on the site from fueling harmful misinformation.

Netflix subscriber satisfaction falls by 9% as other services post growth

Subscribers are looking to save money amid a post-Christmas 'subscription cull'.

Poll: Are you going to Sundance?

CMOs and brands such as White Claw and Acura are lining up for the film festival in Park City, Utah as the worlds of brand and entertainment intersect.

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Should brands pay for Twitter Blue?

Brands weigh the $8 price tag as Twitter faces ongoing backlash under Musk.

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.