Content from our thought leader

Jamie Rossouw

Data journalist, Campaign AI

Jamie is a data journalist at Campaign AI.

Headshot of Aliah Berman smiling

TBWA appoints first global diversity lead

Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.

Knorr Dare to try campaign

Sustainability messaging in ads has fallen 47% in 2023

Research found retail and consumer healthcare brands ran the least climate-related messaging.

A still from the latest Sony PlayStation ad featuring a duck and a man leaning down with a tv on his head

Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn

Publicis Groupe contributed to two-thirds of December billings.

Screenshot from a Verizon ad with woman in office

North America new-biz spotlight: High-value wins push billings past $2bn in December

Value of new-business wins was twice as high as a year earlier.

Still from Bodyform ad

Pick of the Week: Bodyform's #Periodsomnia is a thing

A person melting off the bed shows how hot some nights can be.

Pink and grey dyson hair dryer

Global new-biz client spotlight: Dyson pitch sees tech billings soar

Personal care brands dominate new-business spend in FMCG sector

Purple Samsung smartphone on its front with the back camera pointing upwards

Global new-biz client spotlight: Omnicom snaps up big brands despite low pitch activity

Accounts up for review dropped by almost half compared with 2020.

The front side of Walmart with a car parked up front

Global new-biz round-up 2021: Americas and APAC fight for top spot

FMCG most active sector both in Europe and Asia-Pacific.

Kaiser Permanente: Omnicom's largest win in December (Photo: Getty Images)

Global new-biz round-up: Account reviews slow down as 2021 comes to an end

Number of pitches drops below 500 for the first time in 2021

L'Oreal  Paris logo on a smartphone with a graph in the blurred background

Global new-biz roundup 2021: pitch activity skyrockets as agencies bounce back

WPP takes the top spot among big six for global billings

A person holding a small carton of Yili milk

Campaign AI global new-biz client spotlight: FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth

Red Coca-Cola bottle with cap on display and global new-biz round-up stamp

Campaign AI global new-biz round-up: adspend soars as November brings biggest win

WPP billings sky-high, thanks to high-profile wins.

FMCG: The sector was in the top three for nine consecutive months

Campaign AI global new-biz client spotlight: tech brings in more than $1bn despite adspend dip

FMCG drops out of the top three after billings plummet by 63%

Meta: Owner of Facebook, Instagram and Whatsapp (Photo: Getty Images)

Campaign AI global new-biz round-up: Adspend winds down in October

Indie agency scores biggest win of the month

Unilever: the company spent over $4bn on advertising during Q3

Campaign AI Q3 global new-biz review: Adspend swells to $17.9bn

WPP brought in the most account wins, including the retention of Unilever – the client that had the highest spend.

Daimler owner of Mercedes-Benz building
 Mercedes-Benz: the biggest win for creative reviews in September (photo: Getty Images)

Campaign AI global new-biz round-up: September billings reach a high of $7bn

Global new business billings almost tripled year on year.

NHS: OMD lands place on UK government communications roster

Campaign AI global new-biz client spotlight: Media reviews dominate in August

Publicis Groupe accounts for hefty share of new-business billings in media & entertainment.


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