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Imogen Watson

Imogen is work and inspiration editor at Campaign. Contact her at

Spike Lee

Spike Lee wins Honorary Creative Maker of the Year at Cannes Lions

The new award recognises the filmmaker for his lasting impact on the world of creativity.

Google's Shaped by Water exhibit

Google creates ‘full-body’ experience to show its design is ‘shaped by water’

The immersive experience takes place during Milan Design Week.

Real-life autistic girl Ash acting in the docufilm

How Vanish’s faithful autism docudrama got made

Havas London, Vanish and director Tom Hooper went to great lengths to bring the experience of autism to life as honestly as possible.

The opening page for Banshees the game

Cogs & Marvel recreates The Banshees of Inisherin as 8-bit arcade game

The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.

A Japanese news channel breaks the news that CRTZ Air Max 95 will no longer be released

Pick of the Week: Corteiz (and Nike) film ‘Rules the world’

London-based streetwear brand Corteiz hyped up anticipation for its Air Max 95 collaboration with Nike, via a film that shows what would happen if the release was cancelled.


Adam & Eve/DDB adds global jury to #SheTakesOver initiative

The global jury is made up of creatives from the DDB network alongside senior figures from #SheTakesOver’s media partners.

Robot hands holding a fragile pink flower

Should adland feature an 'automation-first' mindset?

Campaign's question of the week was also posed to the artificial intelligence bot, ChatGPT.

Mother and War Child's LullaBomb machines

War Child and Mother's 'LullaBombs' highlight child trauma in warzones

Made from repurposed landmines, the 'LullaBombs' play war sounds instead of lullabies to underscore how war robs children of sleep.

Kamaya Jones in Jordan Brand ad by Uncommon Creative Studio

Uncommon launches debut Jordan ad

An all-female team shot a short film about a young girl aspiring to become a professional basketball player.

A stash of Sex Brand vegan condoms

Uncommon unveils sex brand

The aptly named Sex Brand sexual wellness business was created alongside two entrepreneurs.

Skepta and Vanessa Redgraves appears in Burberry new campaign

Burberry goes back to British roots after wiping slate clean

Burberry has introduced the first creative expression of the brand under new CCO Daniel Lee, including a 'modernised' logo.

PlayStaion: smashes a giant leviathan axe on London's Southbank alluding to God of War

Sony entices new players after PS5 restock with global activations

Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.

Miriam Margolyes, actress and political activist

Uncommon and Miriam Margolyes appeal for LGBTQ+ friendly 2030 World Cup

The "Big gay donation" is fronted by actress and political activist Miriam Margolyes and hopes to raise money for LGBTQ+ charity Stonewall.

Outvertising statement

Outvertising calls for better brand allyship amid World Cup LGBTQ+ row

The statement responds to the FA's decision to roll back its commitment to the OneLove campaign.

BrewDog out of home ad accuses Qatar of winning the World Cup through bribery

BrewDog announces 'anti-sponsorship' of controversial Qatar World Cup

The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London.

A screenshot from ITV's World Cup ad campaign

World Cup 2022 round-up: Subway, Melanoma UK, KFC, FareShare, The Athletic and more

France and Argentina set to go head-to-head in the final on 18 December.

A photograph from the Deep is the Water exhibiton at The Black and White Store

Nike explores social barriers stopping black community from swimming

The campaign builds on the short film 'Fear of the water', directed and shot by Tayler Prince-Fraser, with a two-day public exhibition at The Black and White Store in Soho.

French NBA star Evan Fournier

Saatchi & Saatchi reveals fresh identity for NBA in debut work

The new identiy will feature across "Hoop Cities", an eight-part docuseries exploring the culture, history and connective power of basketball in Europe.

A single-use bottle of Coca-Cola stranded on a beach

Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.

Starzplay rebrands as Lionsgate+ in debut Adam & Eve/DDB work

Launch ad focuses on the visceral experiences of great entertainment.


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