Latest features
5 Minutes with Campaign: Busting the ‘Model Minority’ myth
Asian Americans are often expected to comply in the workplace. Eos chief marketing officer Soyoung Kang shares how she defied stereotypes to get to where she is today.
As election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.
5 ways Amazon Advertising remains recession-proof
The e-commerce giant continues to ‘buck wider advertising trends.’
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
At Newfronts, tech platforms look to differentiate increasingly similar offerings
Meta, Snapchat, TikTok, Twitter and YouTube attempted to distinguish their short-form video products, while talk of AI was noticeably quiet.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
The Writers Guild takes on AI as concerns grow among writers
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Agency copywriters express concern about generative AI
In Hollywood, the Writers Guild has surfaced concerns about AI as a sticking point in contract negotiations with producers, as they fear the transformative technology will impact their livelihoods. What does it all mean for copywriters?
‘First’ ad slots dominate Newfronts
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
Analyses
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
5 reasons Bed Bath is headed to the great beyond — and one opportunity that could still save it
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Sarah Reynolds’ business advice: Hire trans creatives
The HiBob CMO discusses their experience coming out in the corporate world and the importance of a diverse workplace.
How Hollywood is helping brands reach ‘ad avoiders’
Movies like Air and Super Mario Bros. move the needle.
Question of the Week
‘Be sensitive:’ Ad execs dissect how brands should respond in the wake of tragedies
Question of the week: After a Nashville school shooting resulted in six deaths last week, some brands went on with plans to release April Fool’s campaigns while others paused. We ask advertisers how brands should respond when difficult events take place so frequently.
Should brands be concerned about TikTok security fears?
Campaign's question of the week explores the potential effects of TikTok's latest government ban on brands and creators.
Will agency groups continue to outperform tech companies?
Analysts and agency bosses explain why holding groups have had a better year than pure-play tech companies.
Should adland feature an 'automation-first' mindset?
Campaign's question of the week was also posed to the artificial intelligence bot, ChatGPT.
From ‘goofy’ to ‘tone-deaf’: Creatives dissect the tone of Super Bowl LVII ads
Question of the Week: Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.
Tech Fix
Technical issue causes major ad overspend on Facebook
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Google’s Bard can be tricked into generating misinformation and hate speech: Study
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
TikTok rallies users and advertisers ahead of Congressional hearing
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Don’t lie about AI, warns FTC
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Meta mulls more job cuts and verified subscriptions
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Creative Fix
AI generated ads spark debate on social media
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Mini makes a comeback from pandemic era shortages
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Should Cannes be the ultimate standard for creativity?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Will your brand pay for Twitter Blue?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Levi’s will use AI models to increase diversity. Is it ethical?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Trailblazers
Trailblazers: Lovers Not Haters wants to prove it can do more than multicultural work
Hispanic-owned agency says supplier diversity initiatives limit the work diverse that firms are awarded: ‘Don't call me for Mexican import beer. I can sell Miller Lite too.’
Trailblazers: How Direct Digital Holdings is getting multicultural publishers onto programmatic plans
Mark Walker shares how he’s seeking to make the ad tech supply chain more representative after years of battling exclusion lists.
Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media
While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.
Trailblazers: How Charlene Prempeh’s vision intertwines Black creativity and tech
Prempeh launched creative agency A Vibe Called Tech in response to the institutionally racist technology landscape.
Trailblazers: How diverse creatives turned a fashion brand into a creative agency
Hyyer Creative rebranded into a boutique agency after its founder fell in love with the marketing side of fashion.
Videos
5 Minutes with Campaign: Leveling the playing field
Campaign US sits down with gaming creators Jalon and ThatNerdViolet who dish on brand deals and misogyny in the space.
5 Minutes with Campaign: Managing burnout and parental leave
Throughout Women’s History Month, Campaign US is featuring female executives discussing issues at the intersection of identity, gender, culture, technology and advertising.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
At SXSW, LGBTQ+ programming focuses on fundamental rights
Nonprofit Do the WeRQ, which created an alternative SXSW calendar to draw LGBTQ+ programming together, says the community is in survival mode.
WATCH: Ben & Jerry’s joins the fight to end ad industry’s fossil fuel work
The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX.
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