Content from our thought leader

Coral Cripps

Tech editor
Screenshot from Meta's campaign creative showing Instagram teen safety feature
Headshot of Alex Underwood, global head of agency partnerships at Reddit

The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit

Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit culture, the future of its agency partnerships and his quest to deepen advertisers’ understanding of the platform.

Promotional graphic for the Jägermeister and G2 Esports partnership, depicting G2 esports players standing in front of fridges containing Jägermeister products

Jägermeister targets gaming audience with G2 Esports partnership

To celebrate the tie-up, the spirits and esports brands are holding a party in London on 12 May.

Promotional screenshot for Clarks' upcoming metaverse concert, depicting a virtual version of artist Fireboy DML

Clarks to showcase Afrobeats talent with metaverse concert experience

The shoe brand has partnered Empire Records to launch the immersive campaign.

Official promotional image of new "First Story" advertising feature from Snapchat

Snap introduces new ad solutions after fall in Q1 earnings

Louis Vuitton and Warner Bros are the brand’s first partners to run non-skippable ads.

Creative posters created by AnalogFolk to promote their new period policy

AnalogFolk offers staff monthly day off during menstruation

The open-source policy aims to increase workplace equity and teach staff about period symptoms.

Graphic featuring System1's official logo and a headshot of non-executive chairman Rupert Howell

Rupert Howell wins System1 boardroom tussle after ousting attempt

Both Howell and founder John Kearon will remain in their posts following a shareholder vote.

Image showing a Netflix remote control button

Netflix subscriber satisfaction falls by 9% as other services post growth

Subscribers are looking to save money amid a post-Christmas 'subscription cull'.

Official graphic of "Trust: more than a feeling"

Advertisers using news brands see increase in ad effectiveness of 'up to 52%'

Release of research also sees launch of trust calculator tool for agencies

Carlos Andrés Rodriguez
Promotional image for "Museum of Memories" campaign by UK DRI and WongDoody

Dementia research body creates ‘museum of memories’

Creative videos depicting cherished memories are being preserved in a virtual museum to raise dementia awareness among women.

A collage of this week's contributors: Dino Myers-Lamptey, Sam Olive, Scott Somerville, Rosie Sharp and Fern Miller

Should brands be concerned about TikTok security fears?

Campaign's question of the week explores the potential effects of TikTok's latest government ban on brands and creators.

Creative graphic of a pie graph, with each portion showing a sustainable initiative

AdGreen's annual review highlights need for carbon reduction in adland

AdGreen urges the ad industry to reduce emissions across its future projects.

Pictured: A screenshot from Ford's latest promotional campaign for its first all-electric vehicle in Europe

Ford promotes new all-electric SUV with immersive virtual campaign

Launch campaign includes a 7-minute reveal and a virtual test drive.

Screenshot of Fatboy Slim's VR concert trailer

Fatboy Slim crafts free virtual reality concert experience

Audiences can tune in to the DJ's immersive event on 30 March 2023.

Pictured: TikTok head office sign

WARC upgrades TikTok adspend forecast by $2bn

Video platform to defy recession with all brand categories set to increase investment this year.

ASOS' official logo

Criteo partners with ASOS to improve targeted advertising

The commerce media company will become ASOS' exclusive advertising partner.


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