Meta ad highlights Instagram's teen supervision tools for parents
Spot was created by Rattling Stick.
The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit
Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit culture, the future of its agency partnerships and his quest to deepen advertisers’ understanding of the platform.
Jägermeister targets gaming audience with G2 Esports partnership
To celebrate the tie-up, the spirits and esports brands are holding a party in London on 12 May.
Clarks to showcase Afrobeats talent with metaverse concert experience
The shoe brand has partnered Empire Records to launch the immersive campaign.
Snap introduces new ad solutions after fall in Q1 earnings
Louis Vuitton and Warner Bros are the brand’s first partners to run non-skippable ads.
AnalogFolk offers staff monthly day off during menstruation
The open-source policy aims to increase workplace equity and teach staff about period symptoms.
Rupert Howell wins System1 boardroom tussle after ousting attempt
Both Howell and founder John Kearon will remain in their posts following a shareholder vote.
Netflix subscriber satisfaction falls by 9% as other services post growth
Subscribers are looking to save money amid a post-Christmas 'subscription cull'.
Advertisers using news brands see increase in ad effectiveness of 'up to 52%'
Release of research also sees launch of trust calculator tool for agencies
MullenLowe appoints London-based global creative director
He replaces Alex Okada.
Dementia research body creates ‘museum of memories’
Creative videos depicting cherished memories are being preserved in a virtual museum to raise dementia awareness among women.
Should brands be concerned about TikTok security fears?
Campaign's question of the week explores the potential effects of TikTok's latest government ban on brands and creators.
AdGreen's annual review highlights need for carbon reduction in adland
AdGreen urges the ad industry to reduce emissions across its future projects.
Ford promotes new all-electric SUV with immersive virtual campaign
Launch campaign includes a 7-minute reveal and a virtual test drive.
Fatboy Slim crafts free virtual reality concert experience
Audiences can tune in to the DJ's immersive event on 30 March 2023.
WARC upgrades TikTok adspend forecast by $2bn
Video platform to defy recession with all brand categories set to increase investment this year.
Criteo partners with ASOS to improve targeted advertising
The commerce media company will become ASOS' exclusive advertising partner.