Brand news
Meet Gamer Jack: Jack in the Box hires head Twitch creator
Fans will get mystery boxes as part of the celebration.
Are celebrities overused in advertising?
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
Acuvue wants Gen Z to put down their screens for Mental Health Awareness Month
The Where Vision Meets Sight effort aims to boost both eye health and mental wellness.
Study: CMOs at top brands have shorter tenures — but they’re rising to bigger roles
The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.
‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations
The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s video.
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North America new-biz spotlight: US billings soar as Samsung and others change hands
Independent shops scoop up 40% of briefs.
Reddit partners with Givsly to reduce marketing waste
Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swag and instead donate to a non-profit.
This underwear doubles as a screen to encourage sex while streaming
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team
X works to invent and launch breakthrough technologies and businesses to solve major problems.
Tubi unveils satirical short films about advertisers ahead of Upfronts
The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.
The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
The FTC may have exaggerated its penalty authority for health firms, legal experts say.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary
Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.
Oatly created a F*ck Oatly website. Here’s why
For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.
California Raisins picks Sway Group to lead influencer marketing
The brand best known for its crooning raisins is stepping up on TikTok and Instagram.
Mattel introduces first Barbie with Down syndrome to ‘counter social stigma through play’
The Barbie with Down syndrome was designed with guidance from experts, and aims to expand Mattel’s diverse line of dolls.
Spotify CEO addresses ‘very complex’ AI-generated music debate
Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.
Omnicom partners with Adobe to automate content supply chain
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
Marketers lag behind in sustainability efforts, new WFA and Kantar report finds
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that firms are not doing enough.
Brands respond to Twitter’s legacy blue check mark purge
Companies of all shapes and sizes are using social media to mourn their verification status.
How food and apparel brands are honoring Earth Day 2023
Some are celebrating with sustainable pledges while others are leaving the planet altogether.
Dairy Milk jabs at plant-based competitors with Wood Milk
Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.
Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
How Silk brought back the iconic milk mustaches for a new generation
The campaign is a modern day twist on the Got Milk? ads from the 1990s.
‘Allergic to Love:’ Flonase does reality TV for allergy sufferers
The 12-minute spot was filmed on a farm in Colombia and features a case of improv actors.
Chase courts NBA fans with Kevin Hart and Steph Curry
Two spots take a comedic approach to building credit.
Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
Last Prisoner Project pushes politicians to free those locked up on cannabis charges
The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.
Haircare brand Batiste partners with Active Minds on Gen Z mental health initiative
Batiste is also teaming with TikTok star @the.truth.doctor, who will serve as the brand’s mental health expert.
How 14 brands reacted to Netflix’s Love is Blind live reunion delay
Rivals like Hulu, Paramount+ and Blockbuster didn’t miss an opportunity to poke fun at Netflix.
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