Agency news
Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline
The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.
Campaign US’ inaugural Salary Survey is now open
The survey aims to paint a picture of salaries, job satisfaction and more across the advertising, marketing and media sectors.
Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more
This week’s agency news, people on the move and brand buzz.
Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira
Pereira talks about his journey as an independent agency owner on the eve of its 15th anniversary and how the agency is evolving and embracing AI.
Johannes Leonardo shakes up leadership team, scrapping CCO role
EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in search of growth.
GroupM forms commerce unit under Nexus performance hub
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
Scholl hires media agency to attract younger audience
Footcare brand believes there is an opportunity for growth among younger consumers.
Stagwell’s Colle McVoy earns B Corp certification
EXCLUSIVE: As the first Stagwell agency to earn the status, it has pledged $1 million of pro bono services annually to nonprofit organizations.
Deepfake production house Metaphysic taps academics for AI advisory board
The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.
WPP’s Mark Read on client demand for AI and fewer agency partners
The impact of artificial intelligence will be “much more fundamental than the metaverse”.
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Spike Lee wins Honorary Creative Maker of the Year at Cannes Lions
The new award recognises the filmmaker for his lasting impact on the world of creativity.
Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more
This week’s agency news, people on the move and brand buzz.
IPG underperforms vs other groups with 0.2% fall in organic revenues
UK agencies outperformed US operations.
Jägermeister becomes Mother's first Pitch it Forward client
The agency won the account without a full pitch process.
Hong Kong Tourism replaces Mindshare with new global media agency
Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.
Group M powers 2.9% organic growth at WPP
Holding group says it remains on track for 3-5% growth over 2023.
California Raisins picks Sway Group to lead influencer marketing
The brand best known for its crooning raisins is stepping up on TikTok and Instagram.
AnalogFolk offers staff monthly day off during menstruation
The open-source policy aims to increase workplace equity and teach staff about period symptoms.
Amy Lanzi to succeed Jodi Robinson as Digitas North America CEO
Long-time Digitas leader Robinson is moving into a holding company position, and will be succeeded by Publicis Commerce leader Lanzi.
Omnicom partners with Adobe to automate content supply chain
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
Stagwell combines four creative shops under Crispin Porter + Bogusky
MMI, Vitro and Observatory will come under CP+B North America, led by Maggie Malek.
Rupert Howell wins System1 boardroom tussle after ousting attempt
Both Howell and founder John Kearon will remain in their posts following a shareholder vote.
Simplification, responsibility, automation: GroupM’s approach to a changing market
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
Havas organic revenue growth slows to 1.1%
French group’s first quarter noticeably behind Publicis and Omnicom.
TBWA appoints first global diversity lead
Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.
Dairy Milk jabs at plant-based competitors with Wood Milk
Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.
WPP design powerhouse officially launches as Design Bridge and Partners
Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.
WPP acquires sonic branding agency Amp
Company will join Landor & Fitch’s brand design offering.
Movers & Shakers: Wavemaker, Mother LA, NFL, Postmates and more
This week’s agency news, people on the move and brand buzz.
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Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’
EXCLUSIVE: Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more.
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