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Twitch CMO Rachel Delphin on stability, AI and non-gaming streams
Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.
Meet Gamer Jack: Jack in the Box hires head Twitch creator
Fans will get mystery boxes as part of the celebration.
McDonald’s celebrates 40 years of McNuggets in new campaign
Integrated campaign was devised by Leo Burnett.
Meta ad highlights Instagram's teen supervision tools for parents
Spot was created by Rattling Stick.
Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline
The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a
Are celebrities overused in advertising?
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on
It’s All in the Why: Inside Stand Up to Cancer’s latest PSAs
The ads star scientists and doctors who work with the group.
The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit
Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit culture, the future of its agency
Acuvue wants Gen Z to put down their screens for Mental Health Awareness Month
The Where Vision Meets Sight effort aims to boost both eye health and mental wellness.
Campaign US’ inaugural Salary Survey is now open
The survey aims to paint a picture of salaries, job satisfaction and more across the advertising, marketing and media sectors.
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